Emily Elyse Miller

Business Lesson No.1

My Dad taught me the cost of doing business at a young age when he took a margin for the ingredients that I used to make Tropical Punch, a juice concoction I sold in front of my house on hot days in Arizona.

Adjust Those Rose-Colored Glasses

I feel there’s a lack of empathy and transparency. Similar to social media, brands tend to make things look glossier than the reality. This false image makes it tough to work through inevitable challenges and get the advice you need. Investors are partners, so choose them wisely and be transparent so they can help before you get too caught up in the gloss. 

Formula for Success: Business + Creativity

I graduated from art school and I’m a woman, both atypical for a ‘fundable’ business. The bias begins where the money is, in venture. A majority of the money being deployed is by one type of person, and they trust and invest in businesses that are most like them.


This breeds a painfully boring and uniform stack of CEOs all thinking the same way, all trying to market to communities they have no idea about. The only way to combat this is to have diversity in venture, more women, more people of color, more creative-minded people who will invest in other people like them, people who come from and make products for the communities they represent. I do think creativity works best with limitations so having creative and business minds with equal weight makes for a balance that’s unstoppable. 

I do think creativity works best with limitations so having creative and business minds with equal weight makes for a balance that’s unstoppable. 

Bouncing Back from Rejection

I started skateboarding during my first raise over a year ago. I was more afraid to fall on my face than anything a VC could say to hurt me and that somehow gave me the control I needed to keep going. 

The one thing good entrepreneurs and artists have in common is acclimating to rejection. I’d rather put myself out there for others to reject than to not try and reject myself.

The one thing good entrepreneurs and artists have in common is acclimating to rejection. I’d rather put myself out there for others to reject than to not try and reject myself.

When I get hateful comments about OffLimits I use it as fuel. It means what I’m doing is relevant enough for someone to use their energy talking about. Instead of taking those words to heart, I worked with an artist to turn them into art pieces that we share on social along with the original comment. The transparency in sharing the bad and the good is what creates an authentic emotional connection with our community.

Set The Scene

No matter who I’m meeting or where I’m pitching it’s all about the energy I bring. The more comfortable I am in my location, the brighter I tend to be. That’s why I always try to control the setting. If it’s in-person I’ll choose my favorite coffee shop or cafĂ©, I have a go-to in each neighborhood. If I’m going into an office I use the product as a beacon of comfort and visual display.

Though COVID has made many things far more difficult, I’ve found I save time, money, and energy by replacing in-person meetings with video calls, but I still set my space. I set up a corner of my room that I feel really represents myself and my brand from the art to the stuffed animal cartoon character I have visible on my couch.